The highly anticipated fitness line by Beyoncé launched today. This is the first collaboration between Queen B and Sir Philip-Green.
The superstar’s hip-switching tunes and breathless dance routines are invigorating inspiration for legions of her fans to get up and really work their stuff. I’m sure we’ve all watched her “formation” videos and thought, “I want what she’s wearing.” Now you can.
Showcasing a 200 piece collection, the line appeals to young women motivated to jump on their feet and get active.
Beyoncé, with Her line Ivy Park is poised to inspire another cultural, sartorial, and physical moment. This is a movement that will stir up the industry, if it hasn’t already with other designers like Alexander Wang and Isabel Marant.
With this line, think cobalt blue, high-octane style to match a high-intensity workout. The real standout, though, is the signature seaming system of the line’s leggings. They come in three tiers of shapes—“I” (low-rise), “V” (mid-rise), and “Y” (high-rise)—and work from the inside out; their inner contour shorts enhance and flatter a range of physiques.
prices start from $30 and cap out at $300. Nordstrom, Topshop, and Net-a-Porter will carry the line.
Shop the collection below: