According to Nielson Sports insight late last year reported that 35% of people in the country are interested in golf. This puts South Korea ahead of markets like the U.S. and Europe as the sport’s most interested population.
“With 15% of the population saying that golf is one of their preferred sports to watch on TV, South Koreans rank highest of any nation in terms of their love for the sport when it comes to TV viewership,” said John Mou, Managing Director of Nielsen Sports in South Korea.
In terms of global sports TV viewing, South Koreans lead the way when it comes to golf. The Japanese are the second-most enthused viewers, as 10% of the population says that golf is one of their preferred sports to watch, followed by the U.K. (9%) and the U.S. (8%).